Partner profile in software industry
Partner is an very important asset for software product company. Because customer usually need business solution for his own requirement. Usually a software product is only the combination of general features for common requirement and it is rare case that a product will fully meet the requirement of the customer without and customization. That is where software partner come in the place. To do customization according to the specific requirement for the customer.
Talking about partner management, There 're a lot of information which is useful for partner categorization, management and devlopment for future mutual benefit!
Partner profile is the information gathered for partner management and development.
What is included in partner profile?
After a few years in the partner business, I come to understand what is the most important metrics for partner management in software industry.

Partner employee
What is the most valuable asset in software industry ? The answer is the people. all the project, solution is actually all about people and their activities.
For example, a successful software industry solution usually require:
- industry knowledge
- product knowledege
- project management
These knowledge all reside in the people 's mind , it is people that behind and make decision for all of these.
Partner solution
Partner solution is the condensed experience after implementing the similiar project and is also called reusable partner solution. It is the guideline and methodology for similiar project proposal , architecture, product porfolio selection and project life cycle management.
Partner solution determinde what partner will do in the near future and what product porfolio seleciton in the near future project!
Partner Projects
Partner project is the current on-going activities for partner, whether the project is one time deal or repeatable solution, project implementation require product training and product implementation experience from the software company.
By supporting partner 's project, It is likely that partner will gain product implementation exprience that might be useful in future project bidding and form a repeatable partner solution.
Joint Partner Event
Joint Partner event show commitments for a partner to co-develop customer resouce for mutual benefit, the event will bring joint-solution and co-presence in front of the customer for co-sell opportunities.
It is also an indicator of a partner 's ability to handle industry customer.
